Phil Vickery MBE, Rugby World Cup and Celebrity MasterChef winner, has joined forces with Gloucestershire based hydration company, WaterCoolersDirect.com, to promote the hottest kitchen must-have in a campaign that spans video marketing and social media. Starring Phil and launching on Wednesday 3 December with a 30 second teaser video, the full three minute epic hits the web and social scene on Friday. It’s all about the instant office boiling (and chilled) tap and the demise of the slow traditional kettle – the faster, safer way to making hot drinks in the office. The Aquatap is the latest kitchen innovation from British manufacturer, Heatrae Sadia, specialists in hot water heating systems and now hot taps for drinking water. Phil, who gained the nick name ‘Raging Bull’ on the rugby pitch is endorsing the Aquatap which boasts British design and style, high performance, and robustness; a true workhorse. As the only British product in the hot tap market, the endorsement from Phil Vickery is set to capitalise on the shared values between his heritage, career and the Aquatap brand. WaterCoolersDirect is a leading UK hydration solutions company specialising in boiling and chilled appliances, with the Aquatap being one of the most popular products they sell due to its performance, ease of use, high capacity and versatility in the work place. In many offices and other workspaces in the UK, it is already the centrepiece of the boardroom, staff kitchen saving time, energy and money, as well as improving the productivity of the work force. When making drinks valuable waiting time is saved and smart features make it the safest way to make hot drinks, especially in busy work environments – whether it’s tea, coffee, hot chocolate, soup, porridge or pasta snacks. WaterCoolersDirect is a distribution and service partner for Heatrae Sadia. Phil Vickery MBE commented: “Whether I’m on the rugby field, in the kitchen or the boardroom, I like smart thinking and operating, and kit that I can trust, time and time again. With an Aquatap there is no need to wait for a cuppa or miss out on life! I am pleased to be working with WaterCoolersDirect in promoting this great British product – it’s really impressive and does away with the kettle, and I hope to add the wow factor to their campaign.” Fred Cairns Palmer, managing director at WaterCoolersDirect.com added: “Demand for instant drinking water office taps is huge and now businesses can make 165 cups of tea in an hour without waiting time. As fever mounts with the Rugby World Cup here in the UK next year we saw a great chance to work with Phil on this exciting campaign, drawing on the parallels between Phil and the top-performing tap. A product of excellent pedigree, and one that is 100% British needs to be shouted about – it’s that feel good GB factor again. Hot taps are set to be the next kitchen must-have in homes and offices, and we want to ensure that our customers choose the ‘best of British’. As a long-standing friend of our company having partnered on a number for successful campaigns since 2004, and with his high media presence now and into next year, we are thrilled Phil is working with us again.”